Category Archives: Marketing

Stick to your guns; or, WHY would we EVER need THAT data?!

Posted on June 21, 2016 by Rob Page

Note to my colleagues:  this blog post is a reminder to myself that I need to stick to my guns. 🙂 I’ve long believed there are interesting and non-obvious patterns in human behavior. Uber recently shared their discovery that Uber … Continue reading →

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Books can be relationships

Posted on January 8, 2015 by Rob Page

I recently read a blog post by Michael Hyatt (@michaelhyatt) titled “Three Reasons Why Authors Must Develop Their Own Platforms.”  I completely agree with his thesis – authors have to get way past the idea that “if you write it they … Continue reading →

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Should the government regulate statistics?

Posted on January 6, 2015 by Rob Page

I’m only half kidding. According to Mark Twain (or, possibly, the British Prime Minister, Benjamin Disraeli) there are three types of lies: Lies Damned lies, and Statistics I named this blog post “Should the government regulate statistics?” because I was worried … Continue reading →

Posted in Audience Engagement, Marketing | 3 Comments