Dear Airline CEO(s):
I also realize times are tough and that you have to charge for many service components a la carte; things that your customers formerly assumed were “part of the deal.” One of the appropriate a la carte items are your airline lounges. Frequent travelers are willing to pay extra for these traveling oases.
Sadly, though, your lounges need a LOT of improvement. Your frequent fliers subscribe to these places for two reasons:
- Work
- Relax
Mostly I work. When I work in an airline lounge I want:
- uncongested/speedy wifi
- quiet
- power outlets (this is another blog post – why do airports have so few outlets?)
- A beverage and a snack (nice but not necessary)
Below is your report card.
Uncongested/speedy wifi
Grade: F—–
See below. Need I say more?
Quiet
Grade: A
Not too many people so it was pretty quiet.
Note: If your patrons EVER, EVER have to stand because there are no seats YOU ARE DOING IT WRONG…. United…
Power Outlets
Grade: A+. Power outlets are in abundance. I don’t have to stand, string extension cords, or wait-my-turn to get access to one.
Refreshments
Grade: C
This was the midday offering during a recent trip. Seriously?
Overall
Overall grade: C-
Your most active/loyal travelers patronize these places. Don’t make us feel like your scrimping.
Regards
Rob
PS – I am available to any airline CEO that reads this for some usability testing of airline lounges.